Find your slice of life
IKEA’s first ever anime work in the U.S. was a Ghibli-inspired series made for back-to-college season. A unexpectedly perfect fit, where a brand obsessed with the everyday met a genre that’s all about showing the beauty in the mundane. The social shorts were fully shoppable and came with gifs, phone backgrounds and a limited-edition manga.
Press: Muse by Clio, Adage, Lurzer’s Archive, Medium, Designtaxi.
Click to read the manga