Fanny Josefsson
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MCSC // Everyday Monsters

When it comes to missing children, the majority of kidnappings happen at the hands of someone the child knows. Based on this insight, we took the mugshots of 72 child abductors and created the scariest face of them all for Halloween—to remind people that the real monsters can be closer than we think. Made for Missing Children Society of Canada.

Featured on Adweek, The Drum, LBBColoribus, LBB, Best Ads on TV, and Morningstar.