The 2018 brand work picks up where last year's Super Bowl success left off. Rams RB Todd Gurley, Panthers RB Christian McCaffrey and Texans WR Deandre Hopkins realize they’re not that great at celebrating—and decide to get expert help. Enter J.B. Smoove, Andy Garcia, and Jane Lynch.
Featured in Adweek, Creativity Online, Resume.
Director: Aaron Stoller
Touchdown Celebration of the Year
To get fans and players excited about the season heading into the playoffs, we allowed fans to vote on their favorite celebrations of the year. An actual award was created and given out at the NFL Honors ceremony