Fanny Josefsson
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WATERisLIFE // The Venmo Micro Hack

To get millennials to consider donating, clean water charity WATERisLIFE took to Venmo - the most popular payment app among their new target - and turned a thousand 1-cent payments into individual, targeted ads that dominated their global news feed.

Awards:
Cannes Lions—Silver Lion—Mobile
Cannes Lions—Bronze Lion—Mobile
The Shorty Awards—Bronze Distinction—Emerging Platform
The Shorty Awards—Winner—Social Good—On a Shoestring

The Shorty Awards—Finalist—Non-Profit
The One Show—Merit—Innovation in Social Media  

The One ShowMerit—Innovation in Interactive, Online
The One ShowMerit—Mobile Advertising
The One Show—Shortlist—Innovation Interactive, Ambient
The One Show—Shortlist—Branded Social Post
The One Show—Shortlist—Innovation Mobile

Featured on:

Gizmodo, The Drum, PSFK, Top 10 Mobile Marketing Campaigns of 2016Adweek, Ads of the World, Best ads on TV, Adforum, Little Black Book, Coloribus, Adeevee, & Techcrunch.

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