Fanny Josefsson

Smirnoff // Infamous since 1864

“Smirnoff embraced their wild history in the first global ad campaign from the brand in 25 years.” /ADWEEK

Some brands have to create dramatic advertising to make up for the incredibly bland true stories behind them. Not Smirnoff.
Handpicked by czars, exiled, bankrupted, smuggled and ad-manned, this is a century-long journey through the space-time continuum, shot by Rupert Sanders.
Watch with an espresso martini in hand and a Norwich terrier by your feet.


Director: Rupert Sanders
Writer: Self
Art Director: Ilana Wolstein
CD: Dean Woodhouse
CD: Hugo Bierschenk
ECD: Justine Armour
Agency: 72andSunny